Vision represents the intelligence of an organization. More intelligent organizations can see further and more clearly into the future, just as humans can predict events better than other animals.

• Clear vision distinguishes the leaders from the followers in any business segment.

• Vision, with skillful execution, leads to market dominance, consistent growth, and continuity.

• Adopt the latest scientific research that can be directly translated into technology and delivered to customers.

• Investigate discoveries that appear relevant, adopt the ones that make business sense.

• Apply market intelligence to product development long before a trend is established: set the trend.

• Expand the vision of others with through competitive product analysis.

• Vision should benefit the  process of product development as well as the product itself.

• Don't just listen to customers, observe them and engage them. Often more can be learned from what they do than what they say.

• Most importantly, the people in the organization; sales, marketing, researchers, and senior management are all vital links to customers and ideas.